The Coca-Cola logo is white over red—the bottle caps are red, the merchandising is red, and even the trucks are red. People know that red is the color of Coca-Cola. Things like these eventually form color perceptions in the minds of people. Since they have grown up seeing the Coca-Cola brand around them, they will always recognize it as something that is part of life. When they eat a particular meal, they will instantly look for the red fridge in the restaurant to ask for a Coca-Cola. The red vending machines in public areas will always be noticed fast and will be missed if not there. If Coca-Cola's logo turned yellow one day, it would confuse lots of people. The color red of the Coca-Cola logo is the essence of brand loyalty, which is what color psychology in marketing is all about. It goes deep into human behavior and how we interact with our perceptions of color. Before we delve deeper into color meanings and perceptions, let’s take a look at the essence of how color works
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